Project Wild Thing

David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature - literally. In an attempt to compete with the brands, which take up a third of his daughter's life, Bond appoints himself Marketing Director for Nature. Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling Nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits - but is Nature past its sell-by date?

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I found the film rather exciting and particularly fascinating. Project Wild Thing cleverly linked to the our project in a number of ways. For example: the organisation needed to create a brand and an identity, the insight into creating a logo and the different teams needed to get a campaign off the ground. It was engaging to see David Bond's primary research and the reactions from the general public about his proposed idea. At the end of the day, the target audience's opinion is what matters most. The question "are you able to sell anything?", has really fallen heavily on my mind. Is it possible? The message needs to be strong, using main words the describe the 'product' in the best possible way. Additionally, awareness and networking is certainly key when it comes to bringing something new into the creative industry. Not only that but making sure you have connections to different people for different jobs throughout the process. I found the simple drawings really quite effective, running alongside the beautiful friendly theme of natural green and soft sans serif typefaces. Over all a really effective project. More promotion needed however, as I hadn't heard of it and the film was produced in 2013.

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Inspiration can be taken from a few key aspects of this film. While creating the hoardings for the Circle Square development, we will be looking into having a voice heard. Creating a strong message for the people walking Oxford Road to see. They were key points given in the film in regards to collaboration also. No matter how small the project, more than one mind in more than one creative field will increase the imagination rapidly. Bounce thoughts off everyone to get the best out of an idea. Furthermore, the aim of the entire project is to support connections with nature and wildness in children and young people because as a community people feel that this develops a much healthier mind and body as apposed to sitting inside all day with eyes glued to a screen. 

This idea could be expanded in many ways, possibly linking to the fact that many people walking Corridor Manchester, do not bring their head up from their phone to enjoy the beauty of the world; and therefore will not see the develop of the new space behind the hoardings. Which is a shame. Additionally, linking to the proposed connection of nature and business in the new development. Which gives people the opportunity to experience and enjoy nature while on the job.